Body of News Release
Marin County, CA – On Tuesday, October 21, the County of Marin Board of Supervisors will hold the first reading of a proposed Tobacco Minimum Floor Price Law (MFPL) ordinance, a public health measure designed to reduce tobacco use and protect youth from nicotine addiction.
The proposed ordinance would establish a minimum price of $12 for all tobacco and nicotine products, set minimum package sizes, ban the sale of electronic smoking devices (including vapes and heated tobacco products), and prohibit the use of coupons and discounts. The ordinance also includes an automatic $1 price increase every two years to maintain effectiveness over time.
“Tobacco use remains the leading cause of preventable disease and death in the United States, and in Marin, nearly half of 11th graders report having tried vaping,” said Dr. Lisa Santora, Marin County Public Health Officer. “This ordinance is a proven, evidence-based strategy to make nicotine products less accessible, reduce youth initiation, and support healthier futures for all of our communities.”
If approved, the ordinance would take effect on September 1, 2026, with compliance enforced in partnership with the Marin County Sheriff’s Office. Marin would join more than 50 California jurisdictions—including San Francisco, Alameda, Contra Costa, San Mateo, and Sonoma Counties—that have adopted similar protections.
This policy represents years of collaborative work by Marin County Public Health, the Smoke-Free Marin Coalition, youth advocates, and community-based organizations. It reflects the County’s commitment to advancing health equity by reducing tobacco-related disparities among youth, low-income residents, and historically targeted communities. Visit the County’s tobacco prevention services webpage for more information.
An ordinance requires two readings before it can be adopted. The October 21 meeting will serve as the first reading to introduce the proposal and allow for initial Board discussion. The second reading, tentatively scheduled for November 18, is when the Board may formally adopt it.