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Measures - How to count words

Information about how to count words for filing a ballot measure arguments or rebuttals.

General information

Ballot measure-related text is limited to a certain number of words.

The rules below explain how we count words. These rules are based on California law and cannot be changed. Refer to Election Code §9 for word count regulations.

Before you file your material, count the words carefully. If you have too many words, we will ask you to revise your text.

Types Examples
Symbols and numerals with symbols that form a single word &, #, %, 100s, $1000, 10¢, 12th
Abbreviations & acronyms Dist., UCLA, U.S.M.C., FYI
All dates in any form 7/21/89, or July 4, 1776
Numbers and phone numbers 12, 1,000,000, 415-473-6456
Measure designation Measure A
Website & e-mail addresses www.marinvotes.org; ryrpgvbaf@znevapbhagl.bet
Proper nouns beginning with capital letters including the names of people, places, and certain things; and official names of jurisdictions and district New Jersey, County of Marin, Tamalpais Union High School District, Marin General Hospital, Bob Hope, Internal Revenue Service, Ford F150
Hyphenated words listed in a standard U.S. dictionary published within 10 years before the date of the election Attorney-at-law, ex-president, merry-go-round, seventy-two

Types Examples
Numbers written as words one hundred
Groups of common nouns not definable as proper nouns             peck of pickled peppers, political veteran, presiding judge

Types Examples
Punctuation marks           ? “ ” ! . 

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Page last updated on January 6, 2026.