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Measures - Writing a measure

Information on how to write a ballot measure arguments or rebuttals.

General information

Primary arguments for and against measures are limited to 300 words – rebuttal arguments are limited to 250 words. See the How to Count Words section of this guide.

  • Use Word format to create your argument and rebuttal.
  • Use of bolding, CAPITALIZING, underlining, italics, and • bullets are permitted.
  • Arguments and rebuttals will be printed exactly as they are submitted. Spelling, punctuation and grammatical errors cannot be corrected by the Elections Department.
  • Type title of argument or rebuttal in boldfaced CAPS on top of the page as applicable:
    • ARGUMENT IN FAVOR OF MEASURE _____, or
    • ARGUMENT AGAINST MEASURE _____, or
    • REBUTTAL TO ARGUMENT IN FAVOR OF MEASURE _____, or
    • REBUTTAL TO ARGUMENT AGAINST MEASURE _____.
  • Type the names of the signers and their titles at the bottom of the argument in the order that they should appear.
  • Titles cannot include website or email addresses. Additional restrictions may include representation of business or government entities without approved authorization.
  • You are required to email Dan Miller, a Word version of your argument.

Complete and file the Argument Submission Form and the Argument Signature Form with your primary argument, and include the Rebuttal Argument Authorization Form (if applicable) with your rebuttal argument.

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Page last updated on January 6, 2026.